What is Social Media Marketing?

Social media marketing is where businesses use online social media sites, such as Facebook and Twitter, to promote their business. Social marketing can be a cost-effective way to connect with exisisting and potential customers, raise brand awareness and drive traffic to your website.

Social medial marketing has helped many small businesses to compete with other larger businesses. This is because a lot of your current and potential customers use online social networking sites. Social media allows people to share content and this in turn could increase sales and referrals.

The main social networking sites

Facebook and Twitter are the two most popular social networking sites. Facebook has more than 500 million users. Over 1.5 million Businesses Advertise on Facebook. With Facebook you are able to choose your audience by location, age and interests allowing you to build a community around your business.

How can social networking help me?

t’s important to see online marketing as part of your wider marketing strategy and not a replacement for traditional marketing, advertising or a website. Remember, people using social media aren’t looking to buy, but you can use social networking to prepare the ground for making sales – for example, by:

• demonstrating good customer service with quick responses to queries, suggestions and complaints
• creating customer loyalty by building trust and rapport
• establishing your expertise with insights into your industry
• promoting offers to ´followers´
• sharing news and information about your field