Social media marketing has many advantages. You have a broad reach - social media can reach millions of people all around the world. Some social media you have the ability to target particular groups. There are many forms of social media (e.g. Facebook, Twitter, Instagram)
Social media marketing is where businesses use online social media sites, such as Facebook and Twitter, to promote their business. Social marketing can be a cost-effective way to connect with exisisting and potential customers, raise brand awareness and drive traffic to your website.
Social medial marketing has helped many small businesses to compete with other larger businesses. This is because a lot of your current and potential customers use online social networking sites. Social media allows people to share content and this in turn could increase sales and referrals.
Facebook and Twitter are the two most popular social networking sites. Facebook has more than 500 million users. Over 1.5 million Businesses Advertise on Facebook. With Facebook you are able to choose your audience by location, age and interests allowing you to build a community around your business.
t’s important to see online marketing as part of your wider marketing strategy and not a replacement for traditional marketing, advertising or a website. Remember, people using social media aren’t looking to buy, but you can use social networking to prepare the ground for making sales – for example, by: